How To Run Facebook Ads Step By Step Guide.

Setting up Facebook ads involves navigating through numerous checkpoints. Ensure that you target the right audience, choose the appropriate bidding model, and select the most suitable ads type. It can become a bit perplexing, to be honest. The multitude of considerations, from targeting the right people to deciding on the bidding model and ad type, adds complexity to the process.

How to Run Facebook Ads Step By Step Guide

Create an ads account with Facebook manager

To leverage the features of Facebook Ads Manager effectively, it is imperative to have a Facebook Business Page, as running ads through personal profiles is not supported. If you don’t have a Facebook Business Page, you can learn how to set one up click here.

Once your Facebook Business Page is in place, you can follow these step-by-step instructions to access and utilize the Facebook Ads Manager:

1. Access Ads Manager: On the Ads Manager page, click the button that reads “Go to Ads Manager.”
2. Confirm Ad Account Information: Upon entering the Ads Manager, you will be prompted to confirm your information on the ad account setup page.
3. Set Up Payment Method: To facilitate advertising through Facebook, you need to set up a payment method.
4. Save Changes: After configuring your payment method, make sure to save the changes.
5. Utilize Ads Manager: Once these steps are completed, the Facebook Ads Manager transforms into the centralized control center for all your Facebook ads.

Find Ads Campaign Objective

You’ll find a variety of 11 objectives to choose from, ranging from building general brand awareness and acquiring app installations to boosting traffic to your online store.

By opting for one of these objectives, you’re essentially giving Facebook insights into your intentions, enabling them to propose the most fitting ad options. Facebook’s ad options include

• Lead generation
• Brand awareness
• Website traffic
• Engagement
• App installs
• Video views
• Reach
• Messages
• Conversions
• Catalog sales
• Store traffic

For instance, let’s assume, for the purpose of this blog post, that you aim to boost traffic to your website. Upon selecting this option, Facebook will guide you to input the URL you wish to promote.

Upon making your selection, Facebook will then present the ad option that aligns most effectively with achieving your chosen objective.

Choose Your Target Audience

Looking to connect with folks in a specific neighborhood, or maybe tailoring your message to those with a certain financial or educational background? Perhaps you want to create ads that speak directly to men or women. Well, good news – Facebook has got you covered.

Within the realm of Facebook’s features, you’ll find built-in targeting options, giving you some serious marketing muscle. Here’s the lowdown on what you can targets:

1. Age
2. Gender
3. Interests
4. Education
5. Location
6. Languages
7. Relationship
8. ability/disability
9. Work
10. Behaviors
11. Financial
12. Ethnic affinity
13. Generation
14. Life events
15. Parents
16. Politics

And, there’s more! You can even engage people already in your contact database. If you’re up for it, diving into the art of managing a custom audience can make a significant difference.

Set Your Ads Campaign Budget

When managing your advertising budget on Facebook, you have the flexibility to set budgets at either the campaign or ad set level. Within these options, you must decide between two types of budgets:

1. Daily Budget:
   • A daily budget sets a limit on how much you are willing to spend on your campaign or ad set per day.
   • This type of budgeting allows for consistent spending each day throughout the campaign’s duration.
2. Lifetime Budget:
   • A lifetime budget, on the other hand, determines the maximum amount you’re willing to spend over the entire duration of your campaign or ad set.
   • This budget type provides flexibility in distributing your spending across different days based on the performance trends or specific events.

Both daily and lifetime budgets operate within the Facebook auction system. The Facebook auction is the mechanism by which the platform’s algorithm decides which ads to display to users. Several factors influence this decision, including your campaign objective, target audience demographics, and the chosen ad placements.

It’s important to note that the Facebook auction is dynamic, leading to fluctuations in ad costs. Unlike traditional advertising with fixed prices, Facebook ads operate in a competitive environment where advertisers bid for ad space.

Create Facebook Ads Campaign

To create a new campaign, ad set, or ad through the Facebook Ads Manager, tab over to the type of ad you want to create. Click the green “Create” button to the far left of these ad types, as shown below. You can see from this screenshot that we’re currently set to create a New Campaign.

What do you want your ad to look like? It all depends on your original objective.

If you’re looking to increase the number of clicks to your website, Facebook Ads Manager will suggest the Clicks to Website ad options. Makes sense, right?

This ad option is broken down into two formats: Links and Carousels. Essentially, this means that you can either display a single-image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no additional cost.

Types of Facebook ads

• Image Ads
• Video Ads.
• Poll ads
• Carousel Ads.
• slideshow ads
• Instant Experiences Ads.
• Collection ads

Monitor Your Ads Performance

According to Facebook, key metrics to track include the following:

• Performance. Customize this metric to track frequency, results, reach and impressions.

• Engagement. Track page likes, engagement and posts.

• Videos. Include metrics such as video views and how much of the video is viewed on average.
• Website. Measure website actions such as checkouts, payment details, purchases, and cart adds.
• Apps. Include metrics such as app engagement and installs.
• Events. Monitor event responses and cost per event.
• Clicks. Report the number of total and unique clicks, CTR (click-through rate), and cost per click.
• Settings. Access useful information like start and end date, ad set name, delivery, and more.

Campaign reports give you the information you need to tweak your ad campaign or ramp up highly successful ads.