10 best ways to Improve your search engine ranking on google is by adding keywords that are easily discoverable by google. Search engine optimisation (SEO) is about helping search engines, such as Google and Bing, to:
- find the information you publish on your website (web content)
- rank your website against similar websites.
Search engines try to find the most relevant web content to match with a user’s search term. You can help your site to rank better against search terms by understanding how:
- customers search for your products and services
- search engines decide which content is more relevant.
Taking these steps can help to improve your website SEO.
10 Best ways to Improve your search engine ranking(SEO).
1. Keyword Research: The Foundation of SEO Success
Keywords are the words or phrases a customer uses when they do a search. For example, ‘Amazon affiliate’ and ‘where do I buy flowers online’ are both considered to be keywords.
Matching the keywords used on your website with the words used by customers when they search for you is an important part of SEO.
-Add popular keywords or phrases to your website. Use these words in your page titles, page content, metadata or even as the name of the image files on your page.
-Use popular keywords that are relevant to your business, services or location. You can use any terms that a customer would search for as a keyword or phrase.
-Be careful not to overuse keywords. This can have a negative impact on your SEO efforts. Make sure your content still reads naturally.
2. Engaging Meta Tags
Meta description best practices also include keywords. The words entered in the search engine, which at the same time appear in the meta description of the page, are automatically bold. Why is it important? More bold words will surely get the recipient’s attention! However, the whole thing must look natural. Don’t let keyword stuffing happen! A random blend of words will never be attractive to either the user or the search engine.
Also, make sure that each subpage has a different meta description. Search engines don’t like duplicate, repetitive content. It may result in content cannibalization (a situation when your subpages compete with each other in the search results for one keyword). Therefore, the content of each subpage should be defined with a unique and valuable description.
3. Internal and External Linking:
Include internal links to other relevant articles on your site and external links to reputable sources. This helps search engines understand your content’s context and improves overall site authority.
4. Update your content regularly
Refreshing your website content regularly encourages search engines to visit your website more often. The more frequently they visit, the faster they’re able to discover new content on your website. You may also see some ranking benefits.
Examples of new content you can add include:
- information on new products or services you’re selling if you are an affiliate.
- customer success stories
- videos or stories about your products or services if you are a content creator.
- news related to your business, products or services.
It’s also important to review your existing web content pages at least every 6 months and remove content that is no longer relevant.
Some search engines will also allow you to submit and update your sitemap to help them find the new content in your website.
5. User Experience Matters
Google takes user experience into account when ranking websites. Ensure your site is user-friendly, with easy navigation and clear calls-to-action. A positive user experience not only improves your SEO but also increases the likelihood of conversions.
6. Gain referrals from other websites
When ranking your web pages, search engines look at which other websites link to or cite your page and your website as a whole. To search engines, referrals from external websites are a vote of confidence in the accuracy, relevance and usefulness of your content.
However, not all referrals are weighted evenly. Referrals from highly reputable websites have more weight than less reputable sites. The more referrals you have from reputable websites, the better your website will rank.
7. Build High-Quality Backlinks
Backlinks from reputable websites can significantly boost your site’s authority. Develop a backlink strategy by reaching out to influencers, participating in guest blogging, or leveraging social media. Focus on acquiring backlinks from relevant and authoritative sources within your industry.
8. Page Loading Speed
Whenever we talk about search engine optimization, the loading speed of your web page also matters a lot. If you have a slow speed of your web pages then you will automatically get low traffic and high bounce rate which is not a good thing for revenue generation. The page loading speed must not be higher than 3 seconds. About 90% of visitors can bounce back from your website if it has a loading speed of more than 3 seconds.
9. Broken Links Fixation
There are so many broken links that need to be fixed on your website. If they remain unfixed then the website or web pages will not reach the level of appearence in the SERPs. You must take the audit of your pages and where you find any broken (404) link then fix it for the purpose of optimization. For this purpose, you don’t have to go to every single page to check whether the link is fixed or not but there are many tools in the market that can help you for checking the broken links. Use these tools for your ease.
10. Mobile Optimization
With the increasing use of mobile devices, optimizing your site for mobile is crucial. Google prioritizes mobile-friendly websites in its rankings. Ensure your site is responsive, loads quickly on mobile devices, and provides a seamless user experience across various screen sizes.
10 Best Ways To Improve Your Search Engine Ranking(SEO).
Summary
To enhance your Google search engine ranking, focus on optimizing your website through strategic keyword integration. Conduct thorough keyword research to align your content with user search terms, incorporating popular and relevant keywords naturally into titles, content, metadata, and image file names.
Engage with meta tags effectively, avoiding keyword stuffing and ensuring unique descriptions for each subpage to prevent content cannibalization. Implement internal and external linking to enhance context and site authority. Regularly update your content, adding new information, customer success stories, videos, or news related to your business.
Prioritize user experience, as Google considers it in rankings, emphasizing easy navigation and clear calls-to-action. Secure referrals from reputable websites to boost credibility and authority, actively seeking high-quality backlinks through influencer outreach, guest blogging, or social media participation. Optimize page loading speed and fix broken links to prevent negative impacts on SEO. Lastly, prioritize mobile optimization for a responsive and seamless user experience across different devices.